Event Tracking for Gravity Forms

Form Tag Data

The event format is similar to the feeds you set up:

• event – GFTrackEvent
• GFTrackCategory – {your feed category – Default Forms}
• GFTrackAction – {your feed action – Default Submission}
• GFTrackLabel – {your feed label – Default Form: {form_title} ID: {form_id}}
• GFTrackValue – Your event value
• GFEntryData – {json object with entry data}

Pagination

• event – GFTrackEvent
• GFTrackCategory – form
• GFTrackAction – pagination
• GFTrackLabel – {form title}::{previous page}::{current page}} – Contact Us::1::2
• GFTrackValue – Your event value
• GFEntryData – {json object with entry data}

Gravity Forms can easily track pagination events with Event Tracking for Gravity Forms.

Step 1: Get your UA code

The first step is finding your Google Analytics UA code.

Once you have it, let’s proceed to step 2.

Step 2: Configure Event Tracking for Gravity Forms Settings

Simply log into WordPress, go to Forms->Settings and find the Event Tracking tab.

Enter your UA code and hit Update Settings.

Step 3: Create a Paginated Form

Step 4: Create the Conversion in Google Analytics

• Event Category: form
• Event Action: pagination
• Event Label: {form_title}::{source_page_number}::{current_page_number}

You can also override the pagination settings per-form by heading to your form settings. Just make sure the goal in analytics matches your changes.

Step 5: Confirm the Goal in Real Time